Memorial Day weekend has historically marked the unofficial start of summer tourism season for Southeastern North Carolina.
But like many things, the pandemic has changed business as usual.
On today’s BizTalk, the head of the area’s tourism efforts talks about what’s changed for the “on-season” and previews what to expect for this summer. Challenges remain from available labor to higher gas prices. What will that mean for the businesses that are prepping for a new wave of travelers?
Kim Hufham, president and CEO of the Wilmington and Beaches CVB, joins BizTalk to go over some of those topics as well as other hospitality trends heading into the summer.
President & CEO, Wilmington and Beaches Convention and Visitors Bureau
Kim Hufham heads up the Wilmington and Beaches Convention & Visitors Bureau, where she has worked for 30 years. She led the bureau through the pandemic that initially devastated the tourism industry and advocated for the reopening of venues to attract visitors, overseeing three distinct marketing campaigns.
WilmingtonBiz Talk is a weekly interview program on Facebook Live, which is rebroadcast on YouTube and numerous podcasting platforms. The Business Journal newsroom selects guests based on current events so our community can hear directly from newsmakers.